Title Tag
Keep to ~55–60 chars. Put the primary keyword first.
Meta Description
120–155 chars. Promise value + CTA to win clicks.
H1 Heading
One H1 per page. Match search intent—clear, specific.
Image Alt
Describe the image naturally (no keyword stuffing).
Internal Links
Use descriptive anchors; build topic clusters.
Backlinks
Earn links with useful assets (guides, case studies).
XML Sitemap
Auto-generate with Yoast; submit in Search Console.
robots.txt
Allow important pages; block junk (admin, feeds).
Site Speed
Compress images, cache, lazy-load; aim LCP < 2.5s.
Mobile
Readable fonts, tap targets, no overflow issues.
Schema
Use LocalBusiness, Service, and FAQ where relevant.
Local & Reviews
GMB optimized; steady 5★ reviews with response.